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Friday 2 November 2012

Act Local Fashion, Think Global

Act local, think Global was an idea created by a Scottish biologist and has found its importance in education, business, politics, cultural and economics fields. .  In the recent past, our top Indian designers like Ritu Kumar, Ritu Beri, J. J. Valaya, Rina Dhaka, Abu Jani and Sandeep Khosla, Tarun Tahlianiare with their effort, successfully introduced this concept to the Indian fashion scene. The Fashion industry has been a great contributory factor to the present Indian economy while Local Fashion has the supremacy in creating economic opportunities for local artisans and keeping their amazing artwork alive.
And what has all this got to do with you?
Ethnic cloths, accessories and foot wear have the ability to make you feel and look stylish. Be it Indian fashion week or International fashion week local attires have been inspiring young designers. And this new local aura can transform you into a dashing, hot you!!! While you wear a locally weaved sari, you are actually supporting Gandhian value by encouraging the local cottage industry. Aishwarya Rai Bachchan choose ethnic wear designed by Abu Jani - Sandeep Khosla in the recent Cannes film festival, not her best appearance but looked ravishing.  Local fabrics and art works on salwar kameez, kurtas and sarees has the potential of making you a trend setter. Saris give women the best look and highlight the real beauty of Indian women. Ethnic wear is trendy, fashionable, and comfortable and is an advantage on your pocket if you’re on a budget. If you want to look super hot for any occasion local ethnic wear is your safe bet. 
So what’s stopping you this festive season?

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