Reliance Trends to launch the International fashion brand, ‘BISOU BISOU’ by Michele Bohbot

Reliance Trends is not just a brand associated with fashion and style but will now be known for setting a path for the development of International trends in India.



















Reliance Trends has grown widely as a fashion brand but at this LAKME Fashion Week a whole new aura will be created with the launch of `Bisou Bisou.’

This collection was showcased by ­ Michele Bohbot, one of the leading Women Entrepreneurs of the World. The collection `Bisou Bisou’ is the French slang for `A little kiss.’  ‘Bisou Bisou’ collection of women’s contemporary sportswear, dresses, swimwear, accessories and fine jewellery has presently become a Global fashion leader. Now this Global Fashion brand will be a part of India because of Reliance Trends. The collection is con-temporizing street fashion meeting Indian crowd.

Truly ‘BISOU BISOU’ will be a fashion treat for all Indian fashionista’s out there. Reliance Trends has set the attitude for setting new international trends in India and with the partnership of Michele Bohbot it will take India’s Fashion to a whole new level.

Reliance Trends is on a mission to set India as a Global Fashion Destination and make fashion accessible to larger consumers across smaller Indian towns and cities.

Florals from RIO!

This season’s floral-printed trousers will add a spring in your step. Have fun and wear them with a vibrant, blossom-patterned blouse. Print-on-print has never looked this pretty.

Neo Pastels from RIO!

Rio, is the brand for the young and confident woman in her late teens and well versed with what she wants.

Choose from a whole range of NEO-PASTELS graphic stripes only at Reliance Trends!

Reliance Trends proud Fashion Partners for Filmfare Awards South 2013!

Tamil Super Star Rajini Sir will be there!

Kamal Sir will be there!

Heartthrob Surya will be there!

Beautiful Ramya Nayanthara and the sexy Tamanna will be there too!  

But where?

All these Southern Super Stars and many more will be present to grace the prestigious Filmfare Awards South 2013!   Reliance Trends has always been a forerunner in setting trends when it comes to fashion.

We are glad to announce that Reliance Trends are the co-sponsors for the Filmfare Awards South 2013!  

Want to wear the latest trend? Reliance Trends is the fashion destination!

The ramp was set, models were ready and the audience were waiting to see Fashion take its new birth. Reliance Trends, India’s Largest Fashion Destination, spread over 120 stores 70 cities and 19 states offers a wide choice of more than 100 Indian and International brands which are the best in apparel and accessories for men, women and kids.  Reliance Trends went on a mission to  redefine the word ‘Fashion’ and this was seen at Phoenix Market City, Bangalore on 8th June, 2013.

On this celebration, the most vibrant and eye-catchy collection was showcased. ‘The Ramp Line’ collection was put together by Reliance Trends brands like Rio, Fig and Fusion. Inspired by the forecasted fashion colors of the next season ‘Ink & Pink’ along with a fabulous range of ‘Prints & Pattern.’

And in-between all the action, the interactive audience at Phoenix Market City, got a chance to get lucky and win gift hampers and vouchers, but they had to perform interesting tasks to win the vouchers. The atmosphere was mixed with fashion and excitement.  After the voucher and gifting time it was back to featuring Rio, the new and exclusive brand with the perfect fit for the young hip woman and a perfect choice for college, an evening with friends or a movie. They also featured another Reliance Trends exclusive brand – FIG meant for sophisticated work wear, laid-back day wear, or a sizzling evening wear for women. All in all the fashion show had something for everybody.

Monsoon Fashion

The wettest season of the year has arrived! From the hot summer we need to  warm up for the cold monsoon.  Along with season change comes a wardrobe change! So pull up your selves for this year’s monsoon fashion. Here is some fashion wisdom which will help you look fashionable and stylish this rainy season.

First comes first, color plays a huge role in getting the right fashion look. Color has an effect on the way we look. So this monsoon, play it up with color! Bright monochromatic colors are trendy which will make you look bright and help you look slimmer during the rains. Single tone dresses work great for day and night.

Summer Colour Code for Men

Coco Chanel quotes "Fashion is architecture, it is a matter of proportions."

Fashion is like Architecture, it builds him to make a complete man. In this 21st century the word `Fashion’ has become an integral part of a Man’s life too. It is human nature to look good. Therefore, here are few Summer Fashion codes especially for men.

Colours have the most amazing power to transform a simple you into a stylish personality. They can help you be the attractive man you want to be. The summer colour code for 2013 is light, fresh, earthy and neutral colours.