Want to wear the latest trend? Reliance Trends is the fashion destination!

The ramp was set, models were ready and the audience were waiting to see Fashion take its new birth. Reliance Trends, India’s Largest Fashion Destination, spread over 120 stores 70 cities and 19 states offers a wide choice of more than 100 Indian and International brands which are the best in apparel and accessories for men, women and kids.  Reliance Trends went on a mission to  redefine the word ‘Fashion’ and this was seen at Phoenix Market City, Bangalore on 8th June, 2013.

On this celebration, the most vibrant and eye-catchy collection was showcased. ‘The Ramp Line’ collection was put together by Reliance Trends brands like Rio, Fig and Fusion. Inspired by the forecasted fashion colors of the next season ‘Ink & Pink’ along with a fabulous range of ‘Prints & Pattern.’

And in-between all the action, the interactive audience at Phoenix Market City, got a chance to get lucky and win gift hampers and vouchers, but they had to perform interesting tasks to win the vouchers. The atmosphere was mixed with fashion and excitement.  After the voucher and gifting time it was back to featuring Rio, the new and exclusive brand with the perfect fit for the young hip woman and a perfect choice for college, an evening with friends or a movie. They also featured another Reliance Trends exclusive brand – FIG meant for sophisticated work wear, laid-back day wear, or a sizzling evening wear for women. All in all the fashion show had something for everybody.

Monsoon Fashion

The wettest season of the year has arrived! From the hot summer we need to  warm up for the cold monsoon.  Along with season change comes a wardrobe change! So pull up your selves for this year’s monsoon fashion. Here is some fashion wisdom which will help you look fashionable and stylish this rainy season.

First comes first, color plays a huge role in getting the right fashion look. Color has an effect on the way we look. So this monsoon, play it up with color! Bright monochromatic colors are trendy which will make you look bright and help you look slimmer during the rains. Single tone dresses work great for day and night.

Summer Colour Code for Men

Coco Chanel quotes "Fashion is architecture, it is a matter of proportions."

Fashion is like Architecture, it builds him to make a complete man. In this 21st century the word `Fashion’ has become an integral part of a Man’s life too. It is human nature to look good. Therefore, here are few Summer Fashion codes especially for men.

Colours have the most amazing power to transform a simple you into a stylish personality. They can help you be the attractive man you want to be. The summer colour code for 2013 is light, fresh, earthy and neutral colours.

The Linen Shirt

Summer has started and the heat is on! Linen shirts are the hottest trend for this season. So all the boys out there here’s some wisdom on the Linen shirts and how to wear it.

Linen is a textile made from the fibers of flax plant.  Linen is labor-intensive to manufacture, but when it is made into garments, it is valued for its exceptional coolness and freshness during this hot weather.

Reliance Trends Presents Shantanu & Nikhil at Lakme Fashion Week

Reliance Trends Showcase partners for Lakme Fashion Week 2013! Presenting Shantanu and Nikhil at Lakme Fashion Week 2013, Bipasha Basu walked the Ramp during the event.

Bipasha Basu speaks about the Trends of SS'13 from Reliance Trends and her association with the Fashion Brand!

The Saga of a Sari

Six yards of pure divine beauty is the perfect phrase for our very own traditional Saree. Here is a short history behind this beauty.A sari worn by women, ranging from four to nine yards in length is draped over the body in various styles which is native to the Indian Subcontinent.

The word saree is derived from the Sanskrit word which means 'strip of cloth.'In the history of Indian clothing,saree is traced back to the Indus Valley Civilization, which flourished during 2800–1800 BC around the western part of the Indian subcontinent.

Summer fashion

``A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken’’ quotes James Dent.

Shining sun, warm breeze and nature at its greenest, Summer is right around the corner and fashion is going to be a part of this summer. Choco Channel says`` Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.’’ Therefore let’s make this 2013 summer a fashionable, colorful, bright and stylish one.  Here are some of the trends which will help you make you look fresh and happening for the up-coming summer.

First up is the Denim Shorts! Yes this is a must have if you want to rock this summer.  Blue jeans shorts topped with a T-shirt can make you look trendy. This denim shorts look has always been in style for ages. Most International Celebs like Megan Fox, Emma Roberts and Victoria's Secret model Alessandra Ambrosio have carried of this look with much style. So don’t forget to introduce them into your wardrobe. Next up is the Black and white color combination which is back with a bang. Beyonce showed the world in the recent 2013 Grammy Awards that Black and white combination is most trendy and stylish. She was a fashion vision who came true when she walked this year’s Grammy’s red carpet.